01.15.2004 12:00 PM
Convergent, Sony form alliance for business and government signage solutions

Example diagram of a hybrid digital media network from Convergent Media Systems. Click here to see an enlarged diagram.

Convergent Media Systems and Sony Electronics’ Business Solutions Systems division have agreed to jointly market digital signage products and services to corporate, retail and government end-users. The alliance will work to reduce the complexity of digital signage networks by providing a single source for video and rich-media content production, networked distribution and display.

Digital signage provides the ability to “connect with target audiences at the time of purchase,” Bryan Allen, Convergent Media’s president and COO, emphasized in the companies’ joint statement. “For instance, grocery stores want to address different customer demographics in the deli department at noon than in the cosmetics aisle when school lets out. ... [Y]ou have dynamic space to promote a consistent store image in both areas, while incorporating brand and product messages that drive shoppers to put merchandise in the cart.”

For more info: www.convergent.com and www.sony.com/digitalsignage.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 06:00 AM
Eleven FCC Scenarios for The 600 MHz Band Plan
I suspect that the estimated $44 billion of auction proceeds do not take into account the fact that some spectrum the FCC will buy cannot be resold because it must be used as guard intervals in the 600 MHz band plan.~ Charles W. Rhodes

Zazil Media Group /   Thursday 11:07 AM
NAB 2015 Preview: Dalet Spearheads the Facility of the Future
Wall Street Communications /   Thursday 07:36 PM
Digital Alert Systems 2015 NAB Show Preview

Featured Articles
Discover TV Technology