02.04.2008 08:03 AM
Originally featured on BroadcastEngineering.com
Consumer awareness of DTV transition at 79 percent

Consumer awareness of the federally mandated transition to digital television (DTV) has grown substantially over the past year, reaching 79 percent, said the NAB last week.

A survey, conducted in January, includes a national sample of television households including those that rely solely on over-the-air television signals. Seventy-nine percent of respondents reported that they have “seen, read or heard something about the Feb. 17, 2009, transition to digital television,” the NAB said.

Awareness was even greater among exclusively over-the-air households, where 83 percent of respondents reported they are aware of the transition. Overall, consumer awareness has more than doubled since January 2007 when an NAB survey asking the same question found that only 38 percent of consumers were aware of the transition.

“This is a big step toward our goal of reaching every American with information about the DTV transition,” said David K. Rehr, president and CEO of NAB. “The first phase of our consumer education campaign has been highly successful, and our next phase will focus on helping consumers learn more about the steps they need to take to receive a digital signal before February 17, 2009.”

During the next phase of the consumer education campaign, broadcasters will focus on helping consumers learn more about the converter box coupon program and other options they have to upgrade to digital through on-air advertisements, a 30-minute educational television program about DTV, and several other multifaceted, multiplatform initiatives.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Exhibitions & Events
Discover TV Technology