Concurrent ensures commercial viewing on VOD channels
July 13, 2004
Concurrent Computer has developed a patent-pending solution that enables MSOs to insert advertisements that run at normal speed into on-demand programming. The technology protects advertisers' investments, and ensures that cable operators do not sacrifice advertising revenues when offering services such as video-on-demand (VOD).
The technology inserts ads into the on-demand files that provide fast-forward and rewind functions, guaranteeing that commercial spots inserted within the original program run at normal playback speed, even if the subscriber chooses to fast-forward or rewind. The technology replicates the advertisements appearing in the original content, and inserts those advertisements using on-demand trick files.
Concurrent patented this VOD feature to enable MSOs to guarantee that viewers could not bypass commercials. The technology allows cable operators to maintain original advertisement integrity and enable a stable revenue model, while ensuring adherence to advertising contractual obligations.
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