Concurrent demos on-demand promotion for Scripps Networks

April 10, 2005

At the National Show last week, Concurrent Computer joined with Scripps Networks to demonstrate a new on-demand promotion platform.

Concurrent’s MediaHawk interactive media solution (IMS) distributed content from Scripps Networks’ Home & Garden Television (HGTV), Food Network, DIY Network and Fine Living series.

The MediaHawk IMS enables in-band streaming of targeted, full motion video automatically sized to fit barker windows that provide customer-specific advertising, branding and educational opportunities. As the consumer navigates through menu options, promotional content in the barker automatically changes to align with the user’s specific interests throughout each navigational tier.

With this new system, Scripps Networks can highlight and brand each of their networks through server-generated backgrounds, combined with the full motion video.

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