Originally featured on BroadcastEngineering.com
Comcast offers “Candidates on Demand” in Colorado
Comcast is showcasing the race for U.S. Senate in the state of Colorado on Comcast ON DEMAND, the company's video-on-demand (VOD) service. Candidates on Demand is an innovative pilot initiative that will use new digital technology to enable Colorado voters to learn more about issues of importance in the election.
Comcast's VOD service is provided to Comcast digital cable customers at no additional charge, and is being rapidly rolled out across Colorado.
Comcast VOD customers in Colorado will be able to watch each candidate's response to seven major policy questions any time they want, as well as pause, stop, rewind and fast-forward the candidates' responses. Both candidates will have approximately three minutes to address topics including education, health care, the economy, Social Security and homeland security. These policy statements will be available until Nov. 1.
Comcast currently provides VOD service to approximately 215,000 customers in Colorado. Comcast is also making the Candidates on Demand content available to Bresnan Communications for the cable operator to distribute to its VOD customers in Colorado. Bresnan has 11,000 VOD customers, bringing the combined total distribution in Colorado to 226,000.
For more information, visit www.comcast.com.
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