Originally featured on BroadcastEngineering.com
CNN to offer more local news online
CNN will increase local online news production through a deal with Internet Broadcasting, a network of local TV news Web sites. The move is designed increase the network’s stake in local online advertising sales.
CNN will also offer its national and international news to Internet Broadcasting’s network of sites and will acquire an equity interest in the company.
As part of the agreement, the companies will share local, national and international content important to online news consumers. Leveraging its network of TV station Web sites, Internet Broadcasting will supply local news content to CNN.com, which will appear on the home page as well as in the “U.S. News” and “Weather” sections. In turn, national, political and international content from CNN.com will appear on the home page and national news pages of Internet Broadcasting sites.