Deborah D. McAdams / 12.03.2012 03:32PM
CNN Goes Over-the-Air With CNN Latino
Network to go live in Los Angeles in late January
MIAMI -- CNN en Espanol will launch CNN Latino,
a new over-the-air Spanish-language programming block created for the U.S. Hispanic market.
The channel was was announced today by Cynthia Hudson-Fernandez, senior vice president
and general manager of CNN en Espanol and Hispanic strategy for CNN/U.S. It
will go live first in Los Angeles in late January on KBEH-DT Ch. 63, a
statione owned by Hero Broadcasting.
CNN Latino is a new brand extension that targets the growing and diverse U.S.
Hispanic market, delivering a broad spectrum of programming that will cover
news, lifestyle, documentary, talk and debate as an alternative to traditional
“The U.S. market is so diverse and so large that there is room for two
distinctive content options,” said Hudson. “There is a real demand for
relevant, dynamic, quality programming and CNN Latino is a unique product designed
specifically for the growing U.S. Hispanic audience, representing the dual
reality of U.S. Latinos today who are multi-generational and proud to be
bilingual. The launch of CNN Latino is the first step to bringing this
syndicated programming block to local broadcast stations in key Hispanic media
markets across the country.”
CNN Latino will light up in Los Angeles with a branded programming block of
eight hours of customized content directed at the U.S. Hispanic audience. CNN
Latino will broadcast in Los Angeles on KBEH, a digital channel reaching more
than 14 million people.
KBEH will carry CNN Latino from 3 -11 p.m. and will include a locally produced
debate show, along with unique lifestyle, documentary and talk programs and
will engage with its audience through social media, local events and website. CNN
Latino and its affiliate stations will have their own dedicated section on the
world-wide Spanish-language website.
“CNN Latino will be a unique television
broadcast offering for a significant viewership in the U.S.,” said Tony Maddox,
executive vice president and managing director of CNN International.
“We are excited to be the flagship station for this new concept. The Los
Angeles market is ready for CNN Latino, a news and entertainment destination
that offers CNN-quality programming, and is accessible to a larger audience via
KBEH’s powerful broadcast signal,” Robert Behar, president & CEO of Hero