Originally featured on BroadcastEngineering.com
Clear Channel Outdoor brings more digital billboards to major U.S. markets
Clear Channel Outdoor is adding to its growing list of digital billboard networks with new displays in some of the largest DMA markets, including Chicago and Philadelphia. Building upon a successful network launch in Los Angeles this May, the company is also launching a second phase in that market this month.
Digital billboards display static messages that resemble standard printed billboards, but also allow advertisers to remotely and instantaneously change messages. With the opportunity to purchase campaigns cost efficiently by time of day, location or specific demographics, advertisers now can run highly targeted campaigns. In addition, Clear Channel's Digital Outdoor Networks enable advertisers, such as newspapers, television and radio stations, to deliver real-time information.
Many municipal governments have been quick to embrace digital billboard technology because it affords transportation agencies, police departments and the Office of Homeland Security the ability to instantly post important public safety messages. Immediate notifications of severe weather conditions, highway closures, disaster preparedness needs or Amber Alerts can all be delivered to thousands of motorists in real time.
The company has now deployed 76 digital billboards since the first of the year. By the end of this month, Clear Channel Outdoor will be operating 16 digital billboard networks in the following 14 DMAs: Akron, OH; Albuquerque, NM; Chicago; Cleveland; Columbus, OH; El Paso, TX; Memphis, TN; Milwaukee; Minneapolis/St. Paul; Orlando, FL; Tampa Bay, FL; Wichita, KS; and two networks in Los Angeles and Las Vegas.
For more information, visit www.clearchanneloutdoor.com.