CEA Announces Expanded Support of High-Resolution Audio
Group seeks to expand HRA options
September 3, 2013
The Consumer Electronics Association joined consumer electronics manufacturers, retailers, music labels and artists in offering
expanded support for and promotion of high-resolution audio. CEA
is exploring initiatives to corral support among consumers and
retailers, and plans to leverage opportunities to promote HRA at the
2014 International CES, the group said.
CEA research shows consumers are ready to
embrace HRA, and that the appeal of high-quality audio electronics
extends beyond enthusiasts. CEA research found that 39 percent of
consumers surveyed with a moderate interest in audio indicate they are willing
to pay more for high-quality audio electronics devices. Nine in ten
consumers said sound quality is the most important component of a quality
audio experience. Other factors identified include compelling content
(85 percent) and superior audio electronics (72 percent) as vital to
consumer enjoyment of audio (
Notions of Quality: Audio Expectations of Consumers, July
Music labels are expanding their HRA catalogues
online with tens of thousands of HRA albums already available for
download across every music genre, the CEA said. Every major music label has expressed
support for HRA, including Sony Music Entertainment, Universal Music
Group and Warner Music Group, in addition to leading independent
labels. HRA digital music stores are already online, with more being
added each day.
More than 50 CE manufacturers now offer a
growing array of HRA-capable products, addressing a variety of music
lifestyle needs. An increasing industry shift toward offering more HRA
options will present expanded market opportunities for CE
manufacturers, retailers and music labels. Consumers increasingly have
the ability to play HRA files across a variety of devices with the
convenience they have come to enjoy and expect in digital audio.
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