CBS to Stream 'CBS Evening News With Katie Couric' Online
August 25, 2006
CBS plans to simulcast "CBS Evening News With Katie Couric" live on the Internet beginning with the program's debut Tuesday, Sept. 5 at 6:30 p.m. EDT. President of CBS Digital Media Larry Kramer said the network based it decision on reaction to its simulcast of "March Madness on Demand." "Viewers increasingly want access to programming when it's fresh, and the Internet allows us to bring our content to them wherever they are and whenever that content is broadcast." To access the simulcast, viewers will be asked to register so that they view it when the television broadcast is aired in their time zone. The live simulcast and on-demand versions of the broadcast will be advertiser-supported. In addition to the live simulcast, the "CBS Evening News With Katie Couric" will also be available as an on-demand program any time after the live simulcast or, viewers may build their own broadcast by choosing individual reports from each CBS Evening News program. Other components include a daily blog; daily on-demand, Web-exclusive features; and short audio and video podcasts available via iTunes. "Technology has become an integral part of everyday life for most people, and it's dramatically changed the way they consume news, so this is a fantastic development," said Katie Couric, anchor and managing editor of the broadcast. "Now people will have access to great reporting by all the CBS Evening News correspondents, literally, anytime they want. It's another example of how we intend to use our Web site to complement our broadcast -- and, most importantly, to benefit our viewers."
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