/
09.13.2007
Originally featured on BroadcastEngineering.com
CBS to acquire retail digital advertising company SignStorey

Broadcasting giant CBS, already a player in outdoor advertising, is now expanding its position in digital advertising networks. The network has entered into a definitive agreement to acquire SignStorey, a distributor of retail video programming and advertising content. Currently, SignStorey operates digital video displays in more than 1400 grocery stores in major markets across the United States.

The purchase price is $71.5 million in cash. SignStorey will be renamed CBS Outernet upon closing of the deal, which is expected in the fourth quarter of 2007 pending regulatory review.

SignStorey’s satellite delivery system provides a venue for targeted advertising and other programming that can be customized by region and by each individual system. The company has long-term exclusive contracts with SuperValu (Acme, Albertsons, Jewel and Shaw's), Pathmark, ShopRite and Price Chopper. The company's top consumer packaged goods advertisers include Johnson & Johnson, Colgate, General Mills and Dannon.

SignStorey’s in-store traffic exceeds 72 million consumers every month. Revenues more than doubled year-over-year in 2006, and the company has additional contracts and pilot programs in grocery accounts representing thousands of stores across the country. As CBS Outernet, it plans to continue to expand its distribution network to other retail locations and shopping environments.

For more information, visit www.signstorey.com and www.cbscorporation.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Friday 3:00PM
Google Debuts Android TV
“We’re simply giving TV the same level of attention that phones and tablets have traditionally enjoyed.” ~ David Burke, Google


 
Featured Articles
Discover TV Technology