CBS Sports and DirecTV partner for “The NFL on CBS” in HDTV

August 11, 2003

CBS Sports and DirecTV will team up to present CBS’s primary NFL game each week in high-definition television. The HD broadcasts of the 17-week 2003 NFL On CBS game schedule will be seen on both the CBS network and via satellite on DirecTV.

The primary game will be broadcast in the 1080i format and made available to subscribers of DirecTV’s subscription NFL Sunday Ticket package. The HD games will be regionalized on the CBS Television Network, but “Sunday Ticket” will be subject to the NFL’s hometown blackout rule only when the hometown stadium is not sold out.

The selection of the HD game will be determined on a week-to-week basis. These games are being offered as part of a five-year agreement with the National Football League for exclusive rights to NFL Sunday Ticket. The agreement between CBS and DirecTV is for the 2003 regular-season only and will be evaluated for renewal after the season.

The unified productions for the standard definition and HD telecasts will feature one production truck, the same game announcers, camera angles, replays and graphics. Each HD game also will be broadcast in 5.1 Dolby Digital surround sound.

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