03.13.2006 12:41 PM
CBS seeks Internet record with March Madness Webcasts

CBS Sports plans to draw millions of basketball fans with March Madness on Demand, its first free Webcasts of the National Collegiate Athletic Association's Men's basketball tournament beginning this week.

To see a Webcast, viewers register at NCAASports.com — operated by CBS's SportsLine unit — and then watch games live on the site. Viewers have their choice of any game except for the one being broadcast by the local CBS affiliate. The network determines which game to blackout based on the location of the viewer’s computer.

Fans can also watch games after they're played or view highlights and other features. The live Webcasts will continue until the tournament is down to eight teams.

Although sports Webcasts are not new, the March Madness event could be a turning point for Web-distributed sports programming. The Webcasts will be paid for with advertising, it could draw the biggest online viewership ever. Live 8, a series of 10 worldwide benefit concerts broadcast on Time Warner’s AOL Music portal last July, holds the record, with 5 million same-day viewers.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
ignite strategic communications /   Tuesday 07:12 PM
Bexel Expands Inventory with Investment in Fujinon Cabrio Lenses

 
Featured Articles
Product News
Discover TV Technology