06.07.2004 12:00 PM
CBS offers digital plan

CBS has called on its local stations to cooperate with new efforts to maximize the digital spectrum.

During the final day of its annual affiliates convention in Las Vegas, CBS executive Vice President Martin Franks outlined ambitious plans to provide extra programming for multicasting, video-on-demand and Internet. He sought the formation of a governance structure and business plan from the affiliate group’s futures committee to develop the initiatives.

Franks described various scenarios in which multicasting could be put to use, such as coverage of sporting events that offer alternate camera angles or statistics on other channels. CBS has already experimented with some local stations in simultaneously exhibiting multiple games during the annual NCAA basketball tournament.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Thursday 09:10 AM
Fairlight Unveils the Next Generation of Audio Post Production
Wall Street Communications /   Thursday 01:00 PM
NUGEN Audio AES Product Preview

 
Featured Articles
Discover TV Technology