/
12.29.2002
Originally featured on BroadcastEngineering.com
Cable now gets more viewers than broadcast TV

In another sign of the diminishing fortunes of over-the-air TV, basic cable television now draws a greater audience than terrestrial broadcasters.

Nielsen Media Research reports that ad-supported basic cable networks will reach 48 percent of viewers by January 2003, compared to the 45 percent share of the seven key broadcast channels.

The major networks, ABC, NBC, CBS and Fox, failed to catch viewers’ imaginations during the latest November sweeps period, resulting in broadcast ratings dropping from last year's 49 percent.

Basic cable ratings for channels that rely on advertising -as opposed to subscriber-based channels such as HBO and Showtime -increased 4.5 percent, with audience share rising 3.7 percent, according to the Cable Advertising Bureau.

Among cable's top 10 channels this year are Lifetime, the TLC Network and the Sci-Fi Channel.

According to Nielsen Media Research's figures, only six percent of American viewers were watching cable in 1984 to 1985, compared with 74 percent who watched regular channels in primetime. By 1992, 23 percent of American viewers were glued to cable, a figure that has now more than doubled.

For more information visit www.neilsonmedia.com.

Back to the top




Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Wednesday 9:02AM
Analysts: TV Regs 'Not as Dire as We Thought'
We feel the negatives are known and are a lot more comfortable recommending the space.


 
Featured Articles
Discover TV Technology