BSkyB integrates VOD into EPG

June 11, 2012

UK pay-TV leader BSkyB says the EPG for its “pull VOD” service called Anytime Plus has proved so popular that it is bringing it into a new EPG for all content within its premium Sky+HD service.

The on-demand material will be integrated into the landing page for particular genres, giving customers a snapshot of the different viewing options available to them. Customers of Sky Movies customers will be able to choose between viewing films live, pre-recorded or on-demand via Sky Anytime Plus. The update will be part of a phased roll-out throughout the rest of 2012, scaling up over the period.

The Sky Anytime+ VOD service was launched in October 2010, adding VOD delivered on demand over broadband to the already existing Sky Anytime satellite-based push-VOD service.

Sky’s TV brand director Luke Bradley-Jones pointed out that its customers interact with the EPG on average a total of 1.2 billion times a month, and given that level of activity, any update had to be considered carefully.

“That is why we take a great deal of care when we come to think about how we might further improve the EPG for our customers, since providing an intuitive, easy-to-use EPG is a critical factor in us helping our customers get the most they can out of their Sky subscription,” Bradley-Jones wrote in a blog.

He pointed out that one of the key changes customers will notice is that page design will reflect the increasing popularity of on-demand viewing. Sky Anytime+ is now available to the 5 million homes with a Sky+HD box through any internet connection.

Sky currently has just over 10 million UK pay TV customers in total.

Receive regular news and technology updates. Sign up for our free newsletter here.