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03.17.2011
Originally featured on BroadcastEngineering.com
Broadway Systems to unveil Version 7.0 software

Broadway Systems will unveil Version 7.0 of its cable TV advertising management software at the 2011 NAB Show.

Broadway 7.0 features enhancements including a newly engineered Deal Management Cockpit and Broadway IQ, a module that leverages real-time operational data to help improve advertising yields.

With its intuitive, configurable interface, Broadway’s Deal Management Cockpit helps cable networks manage deal complexities. From a single screen, users get a 360-degree view of all deal-related information, so it’s easy to assess key data and take action. Broadway 7.0 also includes further enhancements to support advertiser demands for targeted spot placement and reporting transparency.

See Broadway Systems at the 2011 NAB Show in Booth N3421.



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