BroadView helps multichannel broadcasters meet FCC requirements for children’s programming
March 7, 2005
BroadView Software announced that its integrated traffic and programming software now addresses the FCC’s newly imposed requirements for children’s programming.
The new regulations for children’s programming were released in response to the realities of digital television — that is, the ability to multicast up to six channels rather than just one has, in effect, made obsolete previous regulations that required stations to air just three hours of kid-friendly programming each week.
With the move to digital and the rise in multicasting, the FCC now requires broadcasters that transmit multiple digital channels to show three hours of children’s programming for each channel that goes to air.
In addition to providing a simple grid displaying on-air schedules for each channel, BroadView’s programming tools allow users to assign attributes (e.g., children’s program, requires special bug, etc.) to programs and then track the hours accumulated over time.
BroadView also gives users search capabilities that help identify programs with specific themes, audiences, topics, etc. The software’s pre-airing analysis tools help verify that a schedule meets the new requirements, and powerful, reporting capabilities help users isolate the information they need. It also tracks payments and amortization relating to the purchase of their programming content.
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