05.12.2009 09:49 AM
Broadcasters to reap $1.9 billion in annual online revenue by 2013

New research appears to validate what many broadcasters and broadcast consultants have contended for some time: The Internet and online revenue will be one of the major drivers helping to propel the industry beyond its current economic morass and into a brighter future.

A new estimate based on recent research from BIA Advisory Services shows radio and TV stations collectively drove about $805 million in online dollars, or 7.3 percent of the $11 billion in local online advertising money spent last year. Of the total, TV stations accounted for $463 million in 2008.

By 2013, BIA forecasts the broadcasting industry’s online revenue will be responsible for $1.9 billion if it continues its ongoing transformation into a multiplatform media provider.

Between 2008 and 2013, BIA projects a compounded annual growth rate of 18.6 percent of online broadcast advertising, said Mark Fratrik, VP of BIA Advisory Services.

BIA will conduct a conference May 20-22 in Washington, D.C., to explore strategies broadcasters can pursue to capitalize on online revenue opportunities.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

Sue Sillitoe, White Noise PR /   Thursday 09:10 AM
Fairlight Unveils the Next Generation of Audio Post Production
Wall Street Communications /   Thursday 01:00 PM
NUGEN Audio AES Product Preview

 
Featured Articles
Discover TV Technology