Broadcasters join DTV consumer education campaign
November 5, 2007
The NAB said last week that more than 1000 broadcasters are participating in a consumer education campaign on the DTV transition.
Eighteen broadcast companies representing 139 TV stations recently joined the campaign, which includes the use of TV spots, crawls, news tickers, newspaper, online and 30-minute educational programs.
There will also be a DTV road show that will visit 600 locations nationwide and a DTV speaker’s bureau that will reach 1 million consumers.
The NAB said the combined elements of the DTV educational initiative is projected to reach nearly all TV viewers and generate 98 billion audience impressions during the course of the campaign, which will run through Feb. 17, 2009, when all TV stations must turn off their analog signals and begin broadcasting exclusively in the digital format.