02.22.2008 08:21 AM
Broadcasters expect to hit DTV deadline, offer expanded digital services

U.S. broadcasters expect to meet the digital television transition deadline as part of their overall ongoing transition to DTV, according to findings from a survey released by Harris on Thursday.

In addition to meeting the deadline to convert over-the-air (OTA) transmission from analog to digital, the survey showed that most broadcasters plan to upgrade their facilities to provide consumers with local programming and news that originates in HD, while also providing local TV content via the Internet and mobile devices, including cell phones, PDAs and laptop computers.

The survey showed:

  • 66 percent of broadcasters plan to provide consumers with more programming in HD;
  • 55 percent said they will use their DTV multicast channels to broadcast more local news, sports, weather, traffic and other community interest programs;
  • 50 percent expect to broadcast live programming over the Internet and derive additional revenue from their station’s Web site; and
  • 28 percent of broadcasters expect to provide programming over mobile handheld devices, including cellular phones, PDAs and laptop computers.

Harris commissioned research firm In-Stat to conduct the survey. More than 100 TV stations participated. The survey has a margin of error of 9.3 percent.

For more information, visit http://www.instat.com/r/consumervideo and www.harris.com.


Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Manor Marketing /   Tuesday 10:32 AM
Cobham takes on American Ninja Warrior
ignite strategic communications /   Tuesday 07:12 PM
Bexel Expands Inventory with Investment in Fujinon Cabrio Lenses

 
Featured Articles
Product News
Discover TV Technology