02.22.2008 08:21 AM
Broadcasters expect to hit DTV deadline, offer expanded digital services

U.S. broadcasters expect to meet the digital television transition deadline as part of their overall ongoing transition to DTV, according to findings from a survey released by Harris on Thursday.

In addition to meeting the deadline to convert over-the-air (OTA) transmission from analog to digital, the survey showed that most broadcasters plan to upgrade their facilities to provide consumers with local programming and news that originates in HD, while also providing local TV content via the Internet and mobile devices, including cell phones, PDAs and laptop computers.

The survey showed:

  • 66 percent of broadcasters plan to provide consumers with more programming in HD;
  • 55 percent said they will use their DTV multicast channels to broadcast more local news, sports, weather, traffic and other community interest programs;
  • 50 percent expect to broadcast live programming over the Internet and derive additional revenue from their station’s Web site; and
  • 28 percent of broadcasters expect to provide programming over mobile handheld devices, including cellular phones, PDAs and laptop computers.

Harris commissioned research firm In-Stat to conduct the survey. More than 100 TV stations participated. The survey has a margin of error of 9.3 percent.

For more information, visit http://www.instat.com/r/consumervideo and www.harris.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology