09.16.2009 04:40 PM
Broadcast industry to recover in 2010, analyst says
The latest forecast from Strategy Analytics and DIS Consulting predicts the global broadcast and professional media production market to see a return to growth in 2010.
After a severe downturn in 2009, the analysts expect global revenues to increase by 4.8 percent next year. The prediction and the research upon which it is based were presented Sept. 12 during an analyst breakfast hosted by Strategy Analytics during IBC2009.
According to Douglas Sheer, CEO and chief analyst of DIS Consulting, two factors motivated his guarded optimism: the actual findings from more than 10 already published annual global reports, which point to modest improvements in 2010, and other reliable industry tracking indicators, such as those from the Television Bureau of Advertising, which follows advertising revenues at stations and has indicated an uptick in 2010.