08.08.2007 04:53 PM
Originally featured on BroadcastEngineering.com
Boost Juice Bars serves up digital signage network
Boost Juice Bars has launched its new global in-store digital signage network in more than 60 stores across Australia, as well as locations in the UK. Dubbed Boost TV, the media-based network enables real-time marketing featuring information, entertainment and advertising content based on store location, week and time of day.
Based in Australia, Boost Juice has more than 200 locations worldwide. The company looked to Prime Digital Media (PDM) and 3M for a network solution that enabled rapid deployment of updated messages and images to all locations, yet allowed the flexibility to adjust messaging to ensure relevancy in each individual market.
The 3M software drives large, portrait-oriented plasma screens located in the stores, displaying content and media managed by PDM.
Working in tandem with the Boost Juice internal creative and marketing teams,
PDM provides media sales, production, traffic management, research and reporting capabilities that are critical to the overall success of the network.
In addition, PDM develops and manages the content playlists displaying a strategic mixture of youth-oriented brand advertising, Boost Juice promotional content and “infotainment” relevant to Boost Juice’s target market.
For more information, visit www.3MDigitalSignage.com.