07.28.2004 12:00 PM
Billboard’s MultiMedia acquisition may create first digital signage ‘giant’

Media and entertainment giant BillBoard Video has acquired California-based MultiMedia Electronic Programmable Signs, an LED display signage manufacturer. The acquisition marks a big step for the fast-growing digital signage market segment. The two companies represent a combination of complementary skills. One is known for getting messages across through commercially driven news and entertainment; the other is a long time creator of the medium for those messages. Together, the newly formed enterprise has the potential to become the digital signage industry’s first real giant.

MultiMedia designs and manufactures many of the digitally programmable signs in many major metropolitan areas. MultiMedia specializes in LED digital display technology by providing custom solutions for major corporate customers. MultiMedia's most elaborate out-of-home digital advertisement is in New York’s Times Square (see “Narrowcasting News & Events” below).

As a wholly-owned subsidiary of BillBoard Video, MultiMedia is being integrated to deliver complete out-of-home advertising and digital displays that include LED display systems and media content management. Additionally, BillBoard plans to invest in MultiMedia's infrastructure and expand sales in existing LED vertical markets and support established sales channels. In addition to expanding existing facilities, BillBoard Video will open new offices in Europe, Asia and South America.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Product News
Discover TV Technology