Belo Media Ops Raise $20M for Katrina Victims
September 23, 2005
Belo media companies have generated millions in fundraising dollars through high-profile events and campaigns in their communities. Most of the funds will be donated to the American Red Cross and The Salvation Army and Catholic Charities will also receive donations.
KHOU-TV in Houston helped raise $6.5 million in an all-day telethon and a grocery store scan card program. KTVK participated in an all-broadcasters telethon and online campaign that raised nearly $5 million. The Dallas Morning News and WFAA-TV teamed up with Tom Thumb in Dallas and collected nearly $450,000 at grocery store checkout lanes. They also held a Drive-Thru campaign in downtown Dallas, collecting nearly $100,000 in cash and check donations. The Providence Journal in Rhode Island ran full-page ads for the Rhode Island chapter of the American Red Cross, raising more than $1 million for the Katrina Relief Fund Drive. KMOV-TV in St. Louis developed an on-air, off-air and online phone bank to take donations and worked with charities to raise more than $872,000. In Seattle/Tacoma, KING-TV, KONG-TV and NorthWest Cable News have raised more than $788,000. In Portland, Ore. KGW-TV had an on-air campaign for the Red Cross that brought in more than $780,000 in contributions. The "Neighbors Helping Neighbors" campaign in Charlotte, N.C. through WCNC-TV raised in more than $760,000. WVEC-TV in Hampton/Norfolk, Va. ran a six-day, on-air phone bank to raise nearly $470,000. In Louisville, WHAS-TV launched the WHAS Crusade for Children, collecting nearly $400,000. KVUE-TV in Austin helped raise nearly $350,000 through a "Storm Aid Radio-thon" and phone bank with Clear Channel and several radio stations. $1 million raised in a collaborative effort from The Press Enterprise in Riverside, Calif., KENS-TV in San Antonio, KREM-TV in Spokane, KMSB-TV in Tucson, KTVB in Boise and the Denton Record-Chronicle in Denton, Texas.
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