Belden re-brands, reorganizes and expands catalogue

July 31, 2006

Looking to expand the company's reach globally and improve sales, Belden has reorganized its sales force and introduced a new corporate tagline. The company said the move represents a company-wide transition from a supplier of wire and cable products to the broadcast industry and others to a full-service provider of signal transmission solutions.

Now operating under the new tagline “Belden - Sending All the Right Signals,” John Stroup, president and CEO of Belden, said the new company initiative will leverage the well-known Belden brand for new product lines that will offer solutions to a variety of signal transmission needs. It will also include the opening of new offices overseas and a reallocation of resources to support marketing and customer service.

The company also announced the availability of the latest edition of the Belden Master Catalog (in print and at Besides offering broad and diverse lines of copper and optical fiber electronic cables, the 2006 Master Catalog incorporates new product/system solutions, including data network connectivity, structured cabling systems and services, enclosures and racks, surface raceway systems, cable management accessories and Power over Ethernet (PoE) systems.

Belden maintains manufacturing facilities in North America and Europe as well as distribution centers in the U.S., Canada, Singapore, Australia and the Netherlands.

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