Brett Moss for Radio World /
05.08.2013 04:25 AM
BBG Reports 26 million VOA Listeners in Latin America
Large portion lives in Mexico
WASHINGTON—According to the Broadcasting Board of Governors, expanding affiliate stations from Mexico to Chile may have helped growVoice of America’s audience to more than 26 million adults across Latin America.
These numbers resulted from questions placed on Gallup World Poll, surveying samples in 16 Latin American countries, from September through December, 2012. The figure included a weekly audience of 18.7 million on television, 16.2 million on radio, and 8.3 million on Internet (including use of syndicated or reproduced content).
According to the BBG press release, the surveys also suggest that more than half of VOA’s Latin American audience lives in Mexico, where nearly one in five adults (14.9 million) receive VOA radio, Internet or TV per week.
VOA Director David Ensor said that last year, “the Spanish Service added 56 new affiliates, bringing the total number of our media partners in Latin America to 270.” He added that he thought the increased number of listeners indicated that their expansion strategy had been successful.
Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett