11.16.2007 08:34 AM
Avid to sit out NAB2008; announces new initiatives on the way

Avid Technology will not exhibit at NAB2008 in Las Vegas next spring, according to a company statement released Nov. 13.

The news comes as Avid announced a major shift that’s intended to make it easier for clients, potential clients and the press to interact with the company. Based on market research, the company is planning several “client-focused” initiatives to build closer client relationships. Details of the plans are due in February 2008, the company said.

Avid plans to be in Las Vegas during NAB2008 to meet one-on-one with clients.

For more information, visit www.avid.com.

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