Avid to lengthen Avid|DNA tour to encompass IBC2003

July 31, 2003

Avid Technology will extend the Experience Avid|DNA tour to IBC2003.

The Avid Digidesign exhibit will show the development of Avid's new DNA family, which has not only introduced Avid’s next generation product line, but also significantly improves the possibilities for collaboration with the Digidesign range of audio post-production tools. In addition, Avid will host a series of DV editing training sessions in the IBC training zone and participate in the seminar and panel program, and the ProMPEG Forum. Avid will also sponsor the IBC TV News and host a Pan European User Group on Sept. 13, 2003 in Room B.

Avid’s Experience On The Road Coach, a mobile version of the Experience Avid|DNA tour focusing primarily on the needs of broadcasters, will also be at IBC2003.

The Experience Avid|DNA tour is already underway across Europe and offers customers a way to discover new technology, explore the advantages of HD and experience Avid tools.

For more information visit www.avid.com.

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