12.21.2007 09:13 AM
Originally featured on BroadcastEngineering.com
Avid Technology names new CEO

Avid Technology has gone outside of the industry to find its new leader. The company announced that Gary Greenfield has been named chairman of the board and chief executive officer (CEO) effective immediately. Greenfield succeeds Nancy Hawthorne, who served as interim CEO since August 1 and will assume the role of lead director on the company's board.

While Greenfield does not hail from the media industry, a company representative said the board was seeking a technology industry veteran with a successful track record in helping “complex and multidimensional public companies achieve their goals.” He has experience growing businesses both organically and through acquisition; managing development, marketing and operations; and serving diverse customers from small businesses to the Fortune 500.

Since 2003, Greenfield has been CEO of GXS, a provider of business-to-business integration, synchronization and collaboration solutions. He has also been an operating partner with Francisco Partners, a technology-focused private equity firm. He previously served as CEO of Peregrine Systems where he managed the restructuring of their business, as well as other similar positions.

For more information, visit www.avid.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Exhibitions & Events
Discover TV Technology