05.16.2011 08:00 AM
Aveco and Prime Image partner for real-time dynamic ad insertion

Content management and automation solutions provider Aveco, based in Prague (with offices in the United States), has joined forces with Prime Image, a specialist in time reduction systems, to offer broadcasters a way to dramatically increase ad revenue without impacting the viewer experience. The new capability is now being offered as part of Aveco’s ASTRA suite of signal processing tools.

Aveco has integrated Prime Image’s Time Tailor into a real-time playout workflow in which operators can dynamically add new, unplanned commercial time during program playout, without any viewer effect on the planned program airtime.

Jim Maury, CTO for Prime Image, said the implementation with Aveco allows users to take advantage of its time reduction technology at the very last minute rather than preplanning it ahead of time in production.

Using Aveco’s ASTRA MCR automation system, an operator highlights the area of the playlist for new commercials and inserts the new spots into the playlist. At playtime ASTRA will program Time Tailor to frame-accurately time reduce the program segment for the exact time needed for the new commercials. No commercial durations are impacted, and the time-reduced program segment is transparent to the viewer. Built-in safeguards prohibit reducing time from a program segment that would result in viewer artifacts.

The ASTRA automation system scales from single-channel to high-channel systems that are built on a real-time operating system and give users the ability to hot swap software modules without rebooting.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Exhibitions & Events
Discover TV Technology