Originally featured on BroadcastEngineering.com
AT&T to provide three-screen Olympics coverage
AT&T is not just a U.S. Olympic Team sponsor and its official telecommunications services partner for the Beijing Games. It’s offering all 2008 Olympic Games programming to its subscribers with an All-Access Pass through its deal with NBC Universal to broadcast the games on three screens — TVs, PCs and wireless.
Here’s the scoop on AT&T's Olympics-related offerings by screen:
Wireless: Starting Aug. 8, AT&T Mobile TV subscribers can access around-the-clock NBC coverage including live competitions through the NBC Olympics 2Go mobile TV channel on select AT&T handsets in 58 markets nationwide. AT&T MEdia Net subscribers already have access to alerts, top stories, real-time results, schedules and more through the new NBC Olympics Mobile Web site.
TV, AT&T U-verse TV: Customers can access NBC Olympics content on demand including: daily best-event wrap-ups and 15 to 20 unique events each day; memorable moments from past games; athlete features; and Beijing previews. U-verse customers already have NBC Olympics Interactive's breaking headlines, multifeed, live Olympics programming, a medal tracker and bios of U.S. athletes.
Broadband: AT&T Internet customers will be able to get NBC Olympics on-demand content and downloadable NBCOlympics.com widgets at www.att.net. Starting Aug. 8, more than 20 live feeds of the most popular Beijing Olympic sports will be available to AT&T broadband subscribers on NBCOlympics.com.
The AT&T-NBC Universal deal reaches to more than the Olympics. AT&T U-verse TV has expanded its HD channel lineup to include USA HD, SCI FI HD, Bravo HD and CNBC HD to NBC HD and Universal HD. It will also offer NBC Universal's VOD content, and AT&T U-verse OnTheGo customers can access CNBC, MSNBC and NBC Universal short-form channels.
For more information, visit http://www.att.com.