AtomFilms rebrands as Atom.com, Atom TV with multiplatform distribution strategy
July 15, 2008
MTV Networks has rebranded the strategic partnership between Comedy Central and online video pioneer AtomFilms as Atom.com. Atom.com will become Comedy Central’s exclusive partner for development and distribution of original comedy broadband programming.
A digital comedy network for young men that distributes original content across the Internet, mobile phones and television, Atom.com incubates new talent and concepts for the TV network. The Atom.com Web site launch followed Comedy Central's premiere of the Atom TV series. Verizon Wireless has signed on as the launch sponsor of both Atom.com and Atom TV and is rebroadcasting Atom TV on its V Cast mobile network.
The new Atom.com brings professional and user-generated content (UGC) together on one site. Visitors will find a new logo, design, creative identity and navigation across tens of thousands of videos, animations and flash games categorized in dozens of channels and segmented between “pro videos” and “user videos.”
The site’s other new features include:
Upload Showdown, the weekly UGC competition in which Atom users vote for which new uploads should “go pro,” get paid and get a spot on Atom TV on Comedy Central Video overlay advertising packages that dramatically reduce the frequency of interruptive preroll video ads Higher quality video streaming and video players in more locations throughout the site
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