10.03.2006 08:00 AM
Associations come together on converter box program
Broadcasters and electronics manufacturers have reached a historic consensus on key issues raised by the government’s digital-to-analog converter set-top boxes coupon program, settling on minimum performance requirements for eligible converter boxes.
The accord took shape in the form of joint comments filing by the Consumer Electronics Association (CEA), the Association for Maximum Service Television (MSTV) and the National Association of Broadcasters (NAB) Sept. 25 regarding the National Telecommunications and Information Administration's (NTIA) Notice of Proposed Rulemaking on the coupon program.
After Feb. 17, 2009, over-the-air TV viewers will need a digital-to-analog converter box to continue receiving free broadcast programming.
Electronics manufacturers and broadcasters jointly recommended the features of the basic converter boxes that would be eligible for the coupon program, while agreeing that functions such as electronic program guide navigation and "smart antenna" interfaces should not preclude converter boxes from obtaining approval under NTIA's program.
In addition, the joint commenters urged NTIA not to limit eligibility for converter box coupons to analog-broadcast-only households, explaining that distributing coupons according to economic need is impractical and inconsistent with Congressional intent.
To guide NTIA as the U.S. government studies how to administer the coupon program, the associations agreed to and submitted to the NTIA several principles, including:
- Continued consumer access to the broadcast service.
- Availability of high-quality, usable, low-cost converter boxes.
- Program administration by NTIA should be simple and clear.
- NTIA's administration of the program must strive for simplicity.
- Fairness and prevention of waste and abuse.
- Cooperation among the government, broadcasters, manufacturers and retailers.
For more information, visit: www.nab.org.