Apple upgrades Final Cut; Gains share in broadcast market
January 12, 2004
The Final Cut Express has been enhanced to include RT Extreme for real-time compositing and effects, an enhanced user interface, real-time color correction tools and enhanced audio editing capabilities.
Apple’s Macintosh computer and video editing software continues to make inroads into the U. S. broadcast market. Now 26 percent of U.S. broadcast stations and cable systems use Apple computers as their primary system for editing and as production workstations, according to statistics from the Trendwatch 2003 Broadcast/Cable Demographic Atlas Report.
That number is up eight percent from a year ago. The report said Macs are used in a larger number of mid-size and larger broadcast stations, while PCs dominate in cable systems of all sizes.
Meanwhile, at the MacWorld trade show in San Francisco last week, Apple updated its Final Cut Express professional video editing application. Now optimized for the Power Mac G5 and Mac OS X Panther, Apple’s entry-level DV editing software also adds RT Extreme for real-time compositing and effects, an enhanced user interface, real-time color correction tools and enhanced audio editing capabilities.
Final Cut Express 2, a stripped down version of Apple’s Final Cut Pro application also offers high-quality compositing, titling and effects capabilities.
Apple also introduced the GarageBand, a new audio editing product. The GarageBand is a recording studio and music creation package with hundreds of built-in instruments, pre-recorded loops, amps, effects and editing tools.
It is now bundled with all new Macintosh computers or sold beginning this week as part of Apple’s iLife package of applications.
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