Originally featured on BroadcastEngineering.com
AP opens new Beijing bureau
The Associated Press this week opened a new bureau in Beijing to integrate newsgathering and reporting across all media platforms and expand its coverage of China.
The bureau unites television, news, photos and multimedia in an integrated newsroom and is equipped with technology that allows journalists to provide news in all formats, from newspaper text to multimedia productions.
The new bureau, located in a modern office building in the Chinese capital’s Central Business District (CBD), will allow the AP to expand its staff and coverage of China and create a solid base for the news cooperative’s coverage as the 2008 Beijing Olympic Games approach.