11.28.2005 03:16 PM
AOL to distribute video online

America Online has teamed with a Massachusetts start-up company that wants to create an independent video distribution system on the Internet.

Brightcove, of Cambridge, MA, is creating an automated scheme that would allow independent producers to distribute their video content online, sharing in revenue from advertising or subscriber fees. AOL would be the outlet for the content.

While AOL, a division of Time Warner, has other video distribution deals, none give video producers an automated way to post content without negotiating unique deals.

Brightcove gives AOL access to content from small and medium-sized publishers and allows those publishers to get more exposure with broader distribution. In order to use the system, producers upload their video through a Web site run by Brightcove, and specify the distribution terms. Selected sites will have access to the video. Users eventually will be able to select how they want to be paid.

When the service begins early next year, Brightcove will offer only advertising-supported video. Later it will allow publishers to charge viewers to rent or buy videos.

Brightcove raised $16.2 million from AOL, the Hearst Corporation, Allen & Company and the IAC/InterActiveCorp.

For more information, read Online pioneer looks to shake up TV.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”

Featured Articles
Research & Standards
Discover TV Technology