09.22.2003 12:00 PM
Originally featured on BroadcastEngineering.com
AOL is history at Time Warner

Time Warner has begun a new phase of its corporate identity, returning to the name it used before its $112 billion merger with America Online in January 2001.

In a startling end to a now infamous and often disruptive merger, the corporation’s board of directors approved the name change last week. The company’s logo will be changed and its stock-ticker symbol will revert to “TWX,” which Time Warner used before the AOL debacle.

In a corporate adventure that will most certainly symbolize the dot.com era bust, America Online was a high flying online media company when its chairman, entrepreneur Steve Case, bought Time Warner with what turned out to be vastly inflated stock. After the financial disaster that followed, Case was ousted, America Online struggled to maintain its relevance in the broadband era, and the federal government began a continuing investigation of the failed merger.

Time Warner partisans have called for a corporate name change for more than 18 months, since America Online’s business and accounting troubles dragged down the price of the parent company’s stock and depressed the value of their stock-based compensation and retirement accounts.

For more information visit www.timewarner.com.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

Featured Articles
Discover TV Technology