05.22.2006 12:04 PM
AOL buys video ad insertion company

America Online has purchased Lightningcast, a small company that specializes in inserting advertising into video clips.

With the technology, AOL will be able to run targeted ads within video and change ads from time to time without replacing the entire video file, the Associated Press reported. Lightningcast's technology also can insert ads into audio clips.

Lightningcast's technology works with all types of video: live, on-demand streaming and downloads. AOL is currently increasing efforts at driving traffic to free, ad-supported sites to compensate for declines in its traditional business of Internet access subscriptions.

Financial terms of the deal, announced last week, were not disclosed.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”

Wall Street Communications /   Wednesday 07:02 PM
SMPTE Announces 2014 Honorees and Award Winners
HighRez /   Tuesday 02:21 PM
Over The Air and Cable TV: Far From Dead

Featured Articles
Discover TV Technology