05.22.2006 12:04 PM
AOL buys video ad insertion company

America Online has purchased Lightningcast, a small company that specializes in inserting advertising into video clips.

With the technology, AOL will be able to run targeted ads within video and change ads from time to time without replacing the entire video file, the Associated Press reported. Lightningcast's technology also can insert ads into audio clips.

Lightningcast's technology works with all types of video: live, on-demand streaming and downloads. AOL is currently increasing efforts at driving traffic to free, ad-supported sites to compensate for declines in its traditional business of Internet access subscriptions.

Financial terms of the deal, announced last week, were not disclosed.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

K-Communciations & Associates /   Wednesday 08:20 PM
First UK InfoComm CTS-Prep 3-Day Course

 
Featured Articles
Discover TV Technology