09.28.2002 12:00 PM
Animated virtual advertising puts PVI, Fox Sports on the map

The first ever animated virtual advertisements to air in the U.S. came to life during FOX NFL Sunday's pre-game show Sept. 22. The ads featured Ford F-250 Super Duty trucks and the "Built Ford Tough" logo. Three unique 10-second animated virtual ads ran during the live 60-minute broadcast.

Below are images from the commercials:



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