09.28.2002 12:00 PM
Animated virtual advertising puts PVI, Fox Sports on the map
The first ever animated virtual advertisements to air in the U.S. came to life during FOX NFL Sunday's pre-game show Sept. 22. The ads featured Ford F-250 Super Duty trucks and the "Built Ford Tough" logo. Three unique 10-second animated virtual ads ran during the live 60-minute broadcast.
Below are images from the commercials: