Originally featured on BroadcastEngineering.com
Animated virtual advertising puts PVI, Fox Sports on the map
The first ever animated virtual advertisements to air in the U.S. came to life during FOX NFL Sunday's pre-game show Sept. 22. The ads featured Ford F-250 Super Duty trucks and the "Built Ford Tough" logo. Three unique 10-second animated virtual ads ran during the live 60-minute broadcast.
Below are images from the commercials: