Debra Kaufman /
02.15.2011 02:00 PM
Android ad revenues to top $1 billion in 2012

According to Piper Jaffray analyst Gene Munster, Android’s mobile ad revenues of $5.90 per user in 2010 is expected to leap to $9.85 per user in 2012, in part boosted by in-app advertising. An increase in Android users will fuel much of the increased revenues; Munster believes that Android users will reach 133 million by 2012, which will equal $1.3 billion in ad revenues. That’s still just a drop in Google’s bucket, which is likely to earn revenues exceeding $31 billion in 2012. Munster added that Google’s total mobile revenue for 2010 was $850 million, with Android making up approximately16 percent, or $130 million.

Shipments of Android devices exceeded 33.3 million in 2010 Q4, which translates to a 32.9 percent share of the global smart phone market, which means a 615.1 percent leap from the previous year. During that same time, Symbian’s worldwide smart phone market share decreased from 44.4 percent to 30.6 percent, and Apple’s market share edged downward from 16.3 percent to 16 percent.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

D. Pagan Communications /   Friday 10:35 AM
Blue Line is Hot on the Trail of DPA Microphones
Clyne Media, Inc /   Thursday 09:51 PM
Focusrite Expands RedNet Range

 
Featured Articles
Discover TV Technology