11.26.2008 07:58 AM
Americans watch more TV, Internet video, mobile TV in third quarter

A new Nielsen Media analysis released Nov. 24 of the time Americans spend with television, the Internet and mobile platforms reveals usage is up.

The finding, part of a new Nielsen report, “A2/M2 Three-Screen Report-3rd Quarter 2008,” indicates home TV viewing grew 1.6 percent for the quarter compared to the Q3 2007 while time watching time-shifted television rose 34.5 percent. Quarterly percentage comparisons for Q3 ’07 vs. Q3 ’08 were not available for watching Internet video or watching video on mobile phones; however, compared to the second quarter tally, both rose in Q3 ’08.

The report also lays out the monthly amount of time spent viewing video on each platform by age group. Those 65 years of age and older spent the most time watching TV in the home per month at 196 hours and 23 minutes. Those age 25-34 spent the most time watching time-shifted TV monthly at 10 hours and four minutes. Nielsen found 18- to 24-year-olds spent the most time monthly watching Internet video at three hours and 57 minutes. When it comes to watching video on mobile phones, those 13 to 17 years of age and 25- to 34-year-olds both watched for four hours and 20 minutes.

For more information, visit www.nielsenmedia.com.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Wednesday 11:59 PM
Peer Profile: Tomaž Lovsin, STN, Slovenia
“Will there be a shift from coax to fibre? Or a mixture between the two which will require hybrid solutions to be implemented?”

Wall Street Communications /   Wednesday 07:02 PM
SMPTE Announces 2014 Honorees and Award Winners
HighRez /   Tuesday 02:21 PM
Over The Air and Cable TV: Far From Dead

Featured Articles
Discover TV Technology