06.09.2009 02:37 PM
Originally featured on BroadcastEngineering.com
Americans get serious about DTV transition over past year, survey finds

In the past year, 26 percent of U.S. TV households have taken some sort of action in an effort to prepare for this week’s transition from analog TV transmission to DTV, according to the results of a new survey.

The finding is part of the Spring 2009 Ownership and Trend Report produced as part of Knowledge Network’s “The Home Technology Monitor.” The study found that among TV households:

  • Eighteen percent said they had bought a digital converter to adapt an SD set to receive digital signals;
  • Eight percent bought a digital or HDTV set specifically in preparation for the transition; and
  • Five percent started a new subscription to a pay TV service, such as cable or satellite TV, in anticipation of the switch to digital.

According to Knowledge Networks, some of those in these three groups have taken multiple actions, producing a net value of 26 percent who have taken some steps.

The research organization also found a high level of awareness regarding the DTV transition among all TV homes. Awareness has grown to 91 percent of all TV homes knowing of the transition, up from 85 percent last year and 45 percent the year before.

The research organization also found a sharp decline in the number of TV sets per home that rely on over-the-air (OTA) TV reception. The most recent findings show the number of OTA sets had fallen to .48 from 1.32 in spring 2006.

Data for the report was drawn from a telephone survey of 2498 TV households conducted Feb. 20-April 11, 2009. The margin of error was +/-2 percent.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 11:07 AM
The Best Deconstruction of a 4K Shoot You'll Ever Read
With higher resolutions and larger HD screens, wide shots using very wide lenses can be a problem because they allow viewers to see that infinity doesn’t quite resolve into perfect sharpness.

David Goggin /   Wednesday 03:01 PM
Sommer Introduces New Hybrid Cable at InfoComm
Clyne Media, Inc /   Wednesday 10:41 AM
Guitar Center and DirecTV Present Muse Live from The Mayan

Featured Articles
Exhibitions & Events
Discover TV Technology