06.13.2011 04:08 PM
Alcatel-Lucent helps Percept Knorigin deliver digital entertainment in India

Indian digital media company Percept Knorigin(PK) is extending its existing web and mobile entertainment service with the help of Alcatel-Lucent’s Digital Media Store, which it makes it easier to distribute applications and multimedia content across any network to any connected device, PC, mobile phone or TV. PK will use Alcatel-Lucent's Digital Media Store to enhance its Web and mobile entertainment service, which is offered to consumers through partnerships with telecom service providers such as BSNL, MTNL and Airtel.

PK hopes the move will help it tap the full potential of India's mobile TV market, since it already has content to suit the country's different cultural groups, ranging from Hindi movies to regional-language spectacles and live TV. PK's services are already expanding rapidly, with three fold growth last year, but this has exposed the need for a robust digital media platform that can meet the demanding requirements of mobile and Web service providers.

The move will also enable the mobile operators offering PK services to establish customized and personalized storefronts and portals, supported by merchandizing tools that include the ability to cross-recommend and cross-sell content based on subscriber interests and buying behaviour. A further important aim given India's high level of piracy is to reduce content pilfering through the use of DRMs included in the Alcatel-Lucent platform.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology