05.15.2006 01:01 PM
Affiliates join ABC's free online streaming; Network declines revenue split on iTunes

After taking heat from some affiliates, ABC has forged partnerships with several affiliate stations for its free two-month online streaming trial.

Disney's ABC Television Group said affiliates in, Dallas, Los Angeles, Milwaukee, Orlando, and Knoxville, TN, are participating in the online effort. Most have begun linking their station Web sites to www.ABC.com, the site where the network is offering free ad-supported episodes of such series as "Desperate Housewives" and "Commander in Chief" through June 30.

“Having these affiliates participate in and share research from this experiment will help us to best determine a successful model for all of our businesses as they continue to evolve,” ABC senior vice president of affiliate relations John Rouse told Reuters.

However, remaining unresolved is the dicey issue of whether the network will share revenue with the affiliates from its sale of programming in online ventures such as Apple's iTunes.

The venture is proving lucrative for the network. During the release of Disney's second quarter financial results— in which the company's broadcast operations were up 28 percent — iTunes helped the bottom line. Executives said iTunes' users have downloaded 5 million episodes of ABC shows, resulting in $10 million in revenue over the past six months.

Back to the top

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Tuesday 03:07 PM
WMUR-TV Says FAA Drone Rules Preclude ENG
The FAA’s current rules and proposed ban on flight over people, requirement of visual line of sight and restriction on nighttime flying, effectively prohibit broadcasters from using UAS for newsgathering. ~ WMUR-TV General Manager Jeff Bartlett

Featured Articles
Discover TV Technology