04.07.2007 08:00 AM
Advertising.com to provide ad management services for NBC Universal and News Corp.'s strategic alliance

AOL, NBC Universal and News Corp. have announced that Advertising.com, a wholly owned subsidiary of AOL, will be the advertising management services partner for the companies' recently announced strategic alliance. Under the agreement, Advertising.com will provide comprehensive display and video advertising management and fulfillment for the new video site and for the dedicated video player embedded on that site as well as across its distribution partners. Advertising.com will leverage its Lightningcast video ad serving platform to deliver and manage advertising to support the thousands of hours of full-length programming, movies and clips that will be available across the network.

For more information, visit www.advertising.com.



Comments
Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found




Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB


 
Featured Articles
Discover TV Technology