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07.14.2003
Originally featured on BroadcastEngineering.com
Adobe introduces new Windows-only version of premiere

Adobe Systems has unveiled a new generation of its Premiere video editing software. The new version is for Microsoft Windows personal computers only and is optimized for Intel-based PCs running the Windows XP operating system.



Adobe's Premiere Pro takes advantage of the Hyper-Threading (HT) technology pioneered in Intel’s latest Pentium 4 processor-based systems.

Adobe, in a major change of strategy, said it will not introduce a new version of Premiere for Apple’s Macintosh OS X operating system. The decision to drop Mac support was widely interpreted as a bow to Apple’s Final Cut video editing application, which has had wide success among video editors. Premiere had supported the Mac platform since its introduction in 1991.

Adobe’s new Premiere Pro software was introduced along with Adobe After Effects 6.0 and Adobe Audition audio editing software. These products join Adobe Encore DVD, announced in April 2003, to complete a new, integrated Windows-based digital video system.

Adobe Premiere Pro, After Effects and Adobe Encore DVD have been engineered to take advantage of the Hyper-Threading (HT) technology pioneered in Intel’s latest Pentium 4 processor-based systems, while advances with Microsoft's Windows Media 9 series—such as high definition video and 7.1-channel surround sound streaming audio—are supported by Adobe Premiere Pro, After Effects and Adobe Audition.

For more information, visit www.adobe.com.

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