Originally featured on BroadcastEngineering.com
AccuWeather to launch interactive weather channel
AccuWeather has announced the creation of a new television channel for cable and IPTV subscribers that will deliver interactive real-time local forecasts and weather information.
The new channel, part of the ICTV ActiveVideo Distribution Network (AVDN), will enable access to and viewership on television of a wide range of AccuWeather content, including searchable local forecasts, animated satellite-generated weather maps and local television weather broadcast programming.
The channel will allow AccuWeather and participating network operators to deliver a viewer experience that combines television quality and immediacy with the flexibility and searchability of the Internet.
AVDN is a usage-based content distribution service that enables operators, programmers and advertisers to bring broadband video programming and advertising models from the Internet to the television, including ads that are targeted, auditable and interactive.
AVDN delivers Web-driven programming and live and VOD streams as MPEG video over the existing VOD infrastructure to any digital set-top box. The service offers television resolution, fast response times, and heightened interactivity-with the customizability and targetability of Web-based programming and advertising models.
For more information, visit www.ictv.com.
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