08.02.2007 02:59 PM
About one-quarter of senior households receive OTA TV programming, says study

Nearly one in four households with seniors 65 years old and older, receive TV programming over-the-air, according to a study released last month from the Association of Public Television Stations (APTS). By way of comparison, the percentage of older Americans relying on over-the-air programming is five percent higher than younger OTA households.

The study also found that of all OTA senior households, only 17 percent own a digital TV.

The new APTS study also found that 41 percent of Americans 65 and older and 55 percent of those younger than 65 have purchased a new television set in the past three years. That suggests that the older viewing population may not be as attuned to recent changes in TV appliance offerings and may not be spending as much time in retail outlets that sell TV sets, the study concluded.

Results are based on about 12,000 telephone interviews concluded in the first quarter of 2007.

For more information, visit: www.apts.org.

Post New Comment
If you are already a member, or would like to receive email alerts as new comments are
made, please login or register.

Enter the code shown above:

(Note: If you cannot read the numbers in the above
image, reload the page to generate a new one.)

No Comments Found

Thursday 10:05 AM
NAB Requests Expedited Review of Spectrum Auction Lawsuit
“Broadcasters assigned to new channels following the auction could be forced to accept reductions in their coverage area and population served, with no practical remedy.” ~NAB

202 Communications /   Friday 12:41 PM
Albis Technologies Appoints New Head of Access Solutions
ignite strategic communications /   Thursday 03:48 PM
2015 HPA Tech Retreat(r) Unveils Expanded Session Schedule

Featured Articles
Discover TV Technology