‘Wardrobe malfunction’ sends TiVo hard drives spinning
February 10, 2004
Viewership spiked up to 180 percent as hundreds of thousands of households used TiVo’s capabilities to pause and replay live television to view Janet Jackson and Justin Timberlake's portion of Super Bowl XXXVIII's halftime show. Photo courtesy 2002 TiVo. All Rights Reserved.
FCC chairman Michael Powell might have been outraged, but TiVo’s customers were far more interested in the antics of Janet Jackson and Justin Timberlake than the Super Bowl XXXVIII game itself. In fact, Jackson and Timberlake drew almost twice as many viewers as the most thrilling moments on the field, according to a measurement of second-by-second viewership in TiVo households.
The Jackson-Timberlake moment drew the biggest spike in audience reaction TiVo has ever measured. TiVo said viewership spiked up to 180 percent as hundreds of thousands of households used TiVo’s capabilities to pause and replay live television to view the incident again and again. Overall, the halftime extravaganza had a powerful grip on viewers. According to TiVo’s analysis of aggregated data from an anonymous sample of 20,000 households, viewership of the game’s intermission increased by 12 percent compared to last year’s halftime show.
TiVo’s audience measurement analysis is based on aggregated data from a sample of 20,000 anonymous TiVo households. TiVo viewership information gauges the interest in programming content by measuring the percentage of the TiVo Super Bowl audience watching in “play” speed.
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